Bill Lauder is one of the most influential and dynamic leaders the beauty and cosmetic industry in the USA today. He is a mentor and one of the best inspirational leaders that have led to the effective growth of The Estee Lauder Company in the international arena. Unlike other leaders, Bill Lauder is a man who is known for his talent and social responsibility. He believes in the doctrine of customer satisfaction. This is why when he took over the online activities of the Company he managed to engage customers with many activities so that they could get the personal touch.
Bill Lauder is the grandson of Mrs Estee Lauder- the founder of The Estee Lauder Company. This iconic company has its presence in 150 nations of the world today. However, a glimpse into its history will reveal that it had very humble beginnings. The Company was created by Mrs Estee Lauder and her husband Joseph. Mrs Estee Lauder only had four products but dreams to make her brand a national name. She did succeed. Her company was founded in 1946 and she went on to open her first departmental store in New York. She later had her products being sold in the world famous store Harrods.
Estee Lauder was known for her honesty and integrity. Her family members joined her when the company began to grow in leaps and bounds. However, Bill Lauder – her grandson was to change the fate of The Estee Lauder Company when he joined it in 1986. He gradually rose up to the managerial ranks of the company and was placed in charge of nine specialty brands. He was the creator of the Origins brand and later incorporated the store within the store concept. This helped him gain international name and fame. He did not stop here. He wanted to make the Company reach the global stores. He devised innovative marketing and promotional campaigns. In this manner, he effectively managed to get the rewards and recognition he wanted for the Company’s growth. It was under his tenure that The Dramatically Different Moisturizing Lotion under Clinique became the best selling prestigious beauty product in the USA.
Bill Lauder is indeed a name to respect and love in the American beauty industry today. He is considered to be an iconic leader with outstanding business acumen!